Celebrate the return to rail, the evolving importance of this industry
& working towards a greener future.
& working towards a greener future.
Challenge
The previous rebranding needed a bit of a refresh to match the optimistic outlook. Rail is more than just logistics & transport. It's an evolving industry that invites creative thinking to face the latest issues facing our sector.
Recognising the importance of diversity and the skills challenge facing the industry, AusRAIL Plus will bring together the leaders of our industry and provide a platform to engage with leading edge suppliers.
Solution
Design an identity that aligns with the future & diversity of the rail sector. Crafting a diverse & contemporary look can be achieved without muting personality. The visual direction is a playful twist on rail transport iconography & is reinforced with bold colour & utilising semiotics to capture the green future of Australian's rail industry.
Logo Redesign & Identity Development
before
after
Process images
Iconography
The brand identity need to reflect the diversity of the industry; covering a broad range of topics including signalling, supply chain & innovation.
All icons were constructed using basic fundamental shapes, with the intention of being utilised across a broad amount of assets. They can be applied to organise categories of topics/speakers or communicate a sense collective knowledge or idea.
The example on the right demonstrates icon usage used to convey that mask regulations don't have to hide your personality. There are multiple different designs to choose from & could be used to shown your background or interests.
